Digital sales for hotels

We sell your rooms. Digitally. Profitably. Measurably.

To be clear: we are not a creative agency, social media artists, or web developers.
We are digital salespeople. Our job: to sell your rooms online—at the best price, with maximum efficiency.
The goal: more direct bookings. Higher margins. Less dependence on OTAs.

To avoid any misunderstandings:

❌ No marketing agency

We don't produce attractive brochures or promotional videos.

❌ No social media agency

Instagram posts and TikToks? Not our thing.

❌ No web developers

New website? There are specialists for that.

We only do one thing, but we do it well: digital sales for hotels.

Four pillars for your digital sales success

Each pillar is a standalone package. When combined, they unfold their full effect.
For revenue management customers, pillar 4 is already included.

1. Direct sales strategies, included in revenue management

The core: More direct bookings, higher conversion rates, better margins

Booking Engine Optimization

Technical performance, UX optimization, conversion testing, mobile-first approach

Buyer journey analysis

Touchpoint mapping, understanding booking behavior, identifying obstacles

Conversion rate maximization

A/B testing, price psychology, urgency triggers, trust signals

OTA Management

Ranking optimization, commission reduction, strategic partnerships

Direct booking incentives

Value-added strategies, loyalty benefits, best price guarantees

Rate Parity Management

Price monitoring, disparity control, OTA negotiations

Digital sales strategies - optional

2. Performance campaigns & paid advertising

Paid advertising that sells—not just generates clicks

Google Ads (Search, Display, Hotel Ads)
Meta Advertising (Facebook & Instagram)
TikTok Ads for younger audiences
Retargeting & Dynamic Remarketing
Budget optimization based on ROAS
A/B testing & conversion tracking
Daily campaign monitoring

Our promise:
Every euro of your advertising budget is optimized for ROI. No experiments, only proven strategies.

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3. SEO & Content Optimization

Technical optimization + active content creation

On-site SEO & technical website optimization
Google Business & Local SEO Support
AI search engine optimization (ChatGPT, Perplexity)
One SEO article or landing page per month (including text and graphics)
Keyword research & content strategy
Structured data & rich snippets
Core Web Vitals & Performance Monitoring

Hands-on:
We don't just optimize—we create high-performing content every month that can be found on Google AND AI search engines.

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Monthly optimization & reporting

4. CRM, newsletters, and automation

Technology + design + content + shipping – everything from a single source

CRM setup and hosting of all newsletter lists
Newsletter design in hotel branding
Monthly content creation (sales-focused)
Graphic design and layout
Mailing management in segmented lists
Automated workflows & trigger emails
Unsubscribe handling and list maintenance
Monthly sales campaigns (upselling, cross-selling, reactivation)

Full service:
From technology and design to the finished newsletter—we take care of everything. Professional email sales without any effort on your part.

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Setup + monthly support

Without guests, there is nothing to optimize.

The best revenue management in the world is useless if your hotel is digitally invisible.
Even the smartest pricing strategies won’t help if your rooms are empty or your product is poorly positioned.

"Revenue without reach is like a sports car without gas—nice to look at, but it won't go anywhere."

The difference makes the difference

Many promise "more direct bookings." We deliver them. Every day.

❌ Traditional sales and marketing agencies

Focus on image and branding
Beautiful campaigns without measurable results
High retainers without performance guarantees
Separation of marketing and revenue
A lot of theory, little hotel experience

✅ TourSol Hotel Sales

Campaigns are synchronized with Forecast
Budget allocation follows revenue strategy
Automatic adjustment to demand
Perfectly timed prices and offers
One team, one strategy, one goal
From the hotel industry for the hotel industry

🎯 What makes this package special:

Direct sales strategies are included free of charge for all revenue management customers . Why? Because revenue management without a well-thought-out sales strategy is only half the battle.

Not a Revenue Management customer? No problem—this package can also be booked individually.